Our proprietary tracking code is placed on your website. It captures all we need to start seeing the distribution of your web traffic data and divide it into two parts: web traffic attributable by external factors and web traffic attributable to your TV ads.
We get your actual TV schedule from the media agency you are working with or using our media monitoring partners help. Understanding the starting point is crucial to optimise for highest ROI.
Our sophisticated algorithms go to work and establish exact attribution time window which is found from the data and unique to each campaign – we take into account on the characteristics of your creative, dynamic traffic changes and your audience’s reactions alike.
Actionable insights can easily be seen via our user-friendly platform interface or extracted for your further in-house analysis. Whether you want a high-level quick look for an important buying decision or a deep-dive into granular campaign data – we give it all!